Our collaboration with Funky Experiences, a renowned NYC tour company, is a testament to our ability to deliver results in a challenging market. Faced with the task to increase tour sales and create distinction in the crowded tourism market, we designed a strategy centered around immersive, short-form content. We created captivating videos featuring their guides, who shared intriguing facts about the city. The videos, filmed at various tour locations, vividly portrayed the unique experiences awaiting guests, thereby fueling their interest and significantly boosting tour sales. This project showcases how we can innovate and execute strategies designed for growth, even in highly competitive markets.